The main aspects of choosing the enterprises' operating strategy

Retail trade occupies an important place in the economy of Ukraine, ensuring sale manufactured goods to end consumers. For retailers, it is achieve timeliness and reliability services meet customer needs, which can be achieved through formation operational strategy. The purpose article form a methodological approach development strategy retail enterprises, based on requirements corporate strategy, selected accordance with stage life cycle industry. this was carried out basis Hill's model system approach. As result, logical scheme process developing presented, specified by list input output information. In order determine market eponymous concept Porter applied analysis according criteria: consumers their behaviour, sales costs, changes services, nature competition, profitability found that growing. method observation, comparative analytical used for analysis, Herfindahl-Hirschman index (HHI) calculated data largest enterprises Ukraine. Ukraine With mind, Ukrainian retailers has been proposed, should aim ensure flexibility variability operating system. defined general direction will allow establish content decisions choice processes, as well infrastructure support them.